Director, HCP Marketing

February 11, 2020

location

Location

Florham Park,
New Jersey
emp type

Employment Type

Full Time
about us

Phathom Pharmaceuticals is a late clinical-stage biopharmaceutical company committed to transforming the treatment landscape for people suffering from gastrointestinal (GI) diseases related to acid. Our initial product candidate, Vonoprazan, is a potassium competitive acid blocker (P-CAB), a new class of anti-secretory medicines with potential applications in GI diseases.

We are a team of highly driven pharmaceutical professionals who are passionate in our mission to address unmet needs for patients and improve their quality of life. We are looking for self-motivated, creative problem solvers who are excited by the idea of working in a fast-paced start-up environment and contributing to our growth.

about the role

The Director, HCP Marketing will play a leadership role in building the Vonoprazan franchise, including H-pylori, GERD, and lifecycle indications. This position is responsible to contribute to development of a go-to-market strategy for HCP audiences. Accountability will be to contribute to successful development and execution of a launch strategy. This role will partner with internal teams and external agencies to set and meet business objectives.

accountabilities

Responsibilities will include, but are not limited to, the following:

  • Development of HCP launch plan. Includes defining go-to-market strategy, business assessments, positioning/messaging/campaign development
  • Develop and execute market shaping plans
  • Partner with Medical Affairs in establishing the scientific platform, and integrated customer plans
  • Identify and frame strategic choices
  • Establish segmentation and targeting
  • Support assumptions, reviews, and validate revenue forecasts and operating expenses
  • Partner with internal teams towards developing and executing commercialization and marketing launch plans
  • Partner with the insights generation team to establish knowledge gaps, performance metrics, interpretation, and actions
  • Leads HCP focused cross-functional teams focused on launch objectives
  • Selection, management, and evaluation of key agencies and vendors to support the brand
  • Collaborate with opinion leaders to gain input on commercial topics
  • Monitor/evaluate the competitive landscape and collaborate on market research activities
  • Build HCP marketing mix communications plan
  • Manage funds and resources appropriately

  • BA/BS required; MBA/advanced degree preferred
  • Minimum 8 years of broad industry experience in both operational and strategic marketing roles
  • Successful product launch experience
  • Experience in GI is preferred
  • Experience in both specialty and PCP markets is preferred
  • Experience in leading promotional material through legal, medical, and regulatory review processes
  • Experience in digital marketing with documented results is preferred
  • Individual should have proven track record demonstrating breadth and depth across marketing competencies, and exemplary achievement of performance objectives
  • Demonstrated experience in leading strategy, marketing mix execution, driving performance, and fostering collaboration
  • Experience in mobilizing matrix team members
  • Demonstrated analytical skills, with regard to market research, competitive data collection analysis, financial analysis, and strategic choices
  • Demonstrated ability to summarize and communicate key business insights, and resulting direction
  • Strong interpersonal and communication skills and the ability to effectively and efficiently drive performance
  • Excellent written and oral communication skills required

 To apply for this opening, please submit your resume to careers@phathompharma.com and note the position for which you are applying in the subject line.